01
Concepting &
moodboards
More directions in hours instead of days, so client presentations start from real options.
I design the
whole brand,
not just the logo.
David Križ, Cerknica. Brand direction, identity systems, packaging, books and interfaces. I also lead the team that produces them.
Currently
RoleBrand Manager
AtNature's Finest (Nutrisslim d.o.o.)
Based inCerknica, SI · CET
FocusBrand, editorial, AI workflows
StatusOpen for freelance
Emailinfo@dkriz.com
15+Years experience
99+Books designed
36+Logos & identities
13+Honors & awards
6+Years leading a team
01 — Portfolio
Identities, editorial and digital products. Use the filters to narrow it down.
Selected work
02 — Services
From brand direction down to the finished print file.
What I actually do
01
Brand management
Positioning, direction and consistency across every channel, plus the design team that keeps it all in line.
02
Brand & identity
Logo systems, colour, type and the guidelines that keep it consistent long after I hand it over.
03
Editorial & print
Books, covers and printed matter. Prepress and press checks, so the finished object feels right in the hand.
04
Product & UI
Web and mobile interfaces, prototyped and tested before anyone writes code.
03 — AI
How the work actually gets made now.
Design at AI speed
I use AI the way a studio uses a second team: more directions explored, weak ideas dropped sooner, more hours left for the craft.
Concepting &
02
Production
automation
Scripted routines for repetitive layout, asset and prepress work on large book programmes.
03
Copy, naming &
brand voice
Drafting and testing brand language so the words match the identity.
04
Team enablement
& training
Tools and guidelines so the whole team works this way, consistently and on brand.
04 — Résumé
Fifteen years in design, six of them leading.
Where I've been
Work history
2025 — CURRENT
Brand Manager
Nature's Finest, Nutrisslim d.o.o.
Brand direction for an international healthy food label: consistency across packaging, retail and digital, and the creative team behind it.
JUN 2019 — 2025
DTP Manager & design lead
Hooray Studios
Led the DTP department and a team of young designers on book programmes for foreign markets. Built the systems that sped up production.
SEP 2012 — MAY 2019
Senior graphic designer
Sanje Publishing House
Book interiors and covers, plus posters, flyers, catalogues and promotional material.
JAN 2006 — AUG 2012
Marketing designer
Brigada Marketing Agency
Learned the rules of design and the creative process in an advertising agency, alongside good mentors.
Education
1991 — CURRENT
Always learning
Various courses
Courses and self-study to keep up with how the industry keeps changing.
JAN 2016 — APR 2017
Media technician
SMGŠ
Graphic design, media and audiovisual communication: video editing, multimedia storytelling, problem solving and teamwork.
SEP 2010 — APR 2012
Media producer
IAM
Project management and media production: video editing, sound design, motion graphics and storytelling.
Tools
InDesignIllustratorPhotoshopFigmaClaude CodeHiggsfieldMagnific
05 — Recommendations
Three people who worked with me for years, in their own words.
What people say
“
David successfully led the DTP department for over five years. With his organizational skills, leadership and responsibility, he optimized workflows and efficiently managed a team of young designers. Reliable, proactive and creative.
Rado Daradan
CEO, Hooray Studios
“
Highly creative, precise and proactive, David independently and efficiently designed numerous book projects and graphic materials at Založba Sanje. Always ready to help, he was an invaluable part of the team. I highly recommend him!
Rok Zavrtanik
CEO, Založba Sanje
“
David played a key role in designing brand identities for young entrepreneurs and Ustvarjalnik's visual identity. His sense of branding and precision greatly enhanced the project's recognition. Creative, reliable and always ready to collaborate.
Matija Goljar
Founder, Ustvarjalnik
Got something
worth building?
Tell me what you're working on and when you need it.
info@dkriz.comCerknica, Slovenia · CET · Working remotely across Europe